In the cold, unyielding winter of 2019, amidst the quiet hum of a basement in midtown Manhattan, an idea was born. An idea bold enough to challenge the status quo, resilient enough to weather the odds, and ambitious enough to change the way we navigate our most essential needs: health and wealth. That idea was Nayya.

Today, as we unveil our renewed brand, we’re doubling down on the vision that launched us. The world demands unapologetic ambition to face our greatest challenges, and we’re answering the call.

Why Now?

The world has never been more connected, yet the information that matters most to us remains fragmented. Health and wealth data—our most vital information—is scattered across platforms, buried under bureaucracy, and inaccessible when it’s needed most. This disconnect leaves employees overwhelmed, employers struggling with inefficiencies, and brokers searching for tools that deliver real value.

At Nayya, we see an opportunity to bridge that gap. The outdated, legacy benefits system is no longer fit for purpose. With 70% of Americans relying on employer-provided benefits, the stakes couldn’t be higher.

Our mission is clear: to connect people’s most important information so they can thrive in their health and wealth. In pursuit of this critical work, we aim to turn confusion into clarity, friction into ease, and complexity into confidence.

Our Brand, Reimagined

As we enter 2025, we’re embracing a new identity—one that reflects both where we’ve been and where we’re headed.

Our updated brand identity is more than a set of design choices; it’s a declaration of who we are and symbolizes our unwavering commitment to clarity, purpose, and the power of simplicity. Nayya is here to provide strength in moments of uncertainty and to shine a light on the path forward.

Revolutionizing Employee Benefits

Our journey from a NYC basement to a transformative force in benefits has been guided by a singular focus: helping real people overcome the real challenges of navigating health and wealth in today’s complex world. Employees are overwhelmed, employers are stretched thin, and brokers and carriers are looking for better ways to deliver value. By combining machine learning, deep data insights, and a human-first approach, we’re not just improving the employee experience—we’re transforming lives and creating meaningful impact across the entire benefits ecosystem.

What Nayya Does:

Nayya is unlocking the value of benefits for every stakeholder. We believe that every employee should have access to the tools and support they need to thrive, and we’re leveraging the full benefits ecosystem to make that possible. Our platform bridges gaps, reduces friction, and drives measurable results for individuals, organizations, brokers, and carriers alike.

• Employees: Nayya processes the unique health and wealth needs of each employee to personalize their experience and maximize their value. Beyond recommending right-sized coverage tailored to each user, Nayya surfaces at least two claims opportunities per eligible member each year, with an average reimbursement of $650 annually. For those with critical illness coverage, that amount increases to $900. This is real money back in employees' pockets—funds they can use to improve their health, build financial stability, and thrive in their everyday lives.
• Employers: By increasing adoption and utilization of benefits, Nayya reduces HR-related inquiries by 46%, while 88% of employees report easier decision-making through our platform. The result? Improved employee satisfaction and organizational efficiency, with less strain on internal teams.
• Brokers & Consultants: We don’t just strengthen broker-client relationships—we create them. Trusted by industry leaders, Nayya drives measurable results, such as increasing supplemental health plan enrollment by 10 percentage points for users. Our tailored approach supports brokers in delivering meaningful value and more significant outcomes to their clients.
• Carriers: Employees using Nayya are 82% more likely to participate in voluntary benefits, such as critical illness or hospital indemnity plans, increasing engagement and value. We partner closely with carriers to amplify their impact across the benefits landscape.

The Power of Data and Personalization

At the core of Nayya’s platform is a simple idea: every employee’s health and wealth journey is unique and interconnected. By harnessing AI and machine learning, we deliver hyper-personalized guidance and support—from open enrollment to claims processing—tailored to individual needs.

This approach turns complexity into clarity. Employees can make informed decisions about their benefits and can take action, while employers see tangible returns on their investments. By connecting data, decisions, and actions across the entire benefits ecosystem, we’re not just improving processes—we’re redefining what’s possible.

Our Vision for the Future

Nayya is building more than just a platform; we’re creating a movement. A movement born out of the belief that every person deserves to thrive. A movement committed to strengthening health, wealth, and well-being through measurable and meaningful outcomes.

As we prepare for the opportunities and challenges of 2025, we remain rooted in the principles that define us:

• Unapologetic Ambition: We aim to reshape the benefits landscape by pushing boundaries and challenging norms.
• Relentless Focus: Every decision we make is centered on delivering real impact for employees, employers, brokers, and carriers alike.
• Human-First Innovation: Technology is our tool, but people are our purpose.

To achieve our vision, we need the shrewdest, most driven, and most resilient among us—those who believe in the power of bold ideas and the promise of a better future. The moment is ours to seize, and we’re just getting started.

Welcome to the next chapter of Nayya.