Empowering Employees During Open Enrollment
Increasing plan participation and improving the employee experience with data-driven decision support.
Meet The Hilb Group
The Challenge
Hilb Group was in the process of moving towards an all-digital benefits experience when they decided to partner with us. As they modernized their internal benefits offerings, they sought a solution to provide additional guidance to their employees. Before leveraging Nayya, Hilb Group had not previously used any decision support tools or platform.
That’s where we came in.
Going into their first open enrollment with Nayya, Hilb Group’s main goal was to increase overall plan and voluntary benefits participation while improving the employee experience. Since they were also offering additional lines of voluntary coverage for the first time, they wanted a way to communicate the value-add to their employees.
The Solution
-Melissa Harvey, HR Benefits Specialist at Hilb Group
Employees followed Nayya's recommendations, resulting in higher participation rates across the organization. Nayya users were more likely to take advantage of HSA and FSA pre-tax savings accounts and enroll in ancillary benefits, including critical illness, pet, and hospital indemnity insurance.
"Historically, a lot of our employees didn’t understand ancillary benefits or consider enrolling in accident and critical illness insurance. To have those included in the decision support was a big help." Samantha Boughton, HR Analytics & Total Rewards Manager at Hilb Group
The Hilb Group is a mid-market insurance brokerage that specializes in serving small to medium sized businesses. Founded in 2009, they have a presence in multiple markets across the U.S. and have grown to over 500 employees. The firm has over 30 industry specialities with an expertise in property and casualty, employee benefits, and retirement services.
Nayya's holistic enrollment assessment learned about each user's unique needs through a series of approachable questions about their lifestyle, financial situation, and current healthcare usage.
Traditionally, open enrollment without decision support can take upwards of an hour or more. However, with Nayya, Hilb Group employees completed the enrollment process in an average
of just 11 minutes.
We covered the breadth of benefits offered by Hilb Group, providing visibility into all available
options. "Nayya offered increased functionality and represented more types of benefits than
any other decision support tool that we looked at," shared Melissa Harvey, HR Benefits Specialist.
Nayya offered way more functionality and represented more types of benefits than any other decision support tool that we looked at.
85%
of employees who started Nayya received a recommendation
82%
of employees felt more confident in their benefits decisions.
84%
of employees thought Nayya made their benefits decisions very easy
37%
increase in critical illness enrollment for Nayya users, compared to previous years
"During open enrollment, we usually get a lot of phone calls. Thanks to Nayya, we have had substantially fewer questions surrounding benefits enrollment coming our way, which has been both a huge help and a relief for the HR team. Nayya has given our employees more confidence."
Samantha Boughton, HR Analytics & Total Rewards Manager at Hilb Group
The Results